Full page magazine.
Audio poster located in music shops, which allows guitars to be plugged in and sound like a National guitar.
Interactive bus shelter, with mobile controller
Mobile application which acts as a saving tool and directs back to BMO Student Price Card and student accounts.
Microsite to encourage youth saving.
Microsite, houses the live road trip once our contestants are chosen and begin driving.
Interactive leader-board banner. Digital driver to enter the road trip.
Traditional driver to get participants to enter the road trip campaign.
15 second youtube pre-roll.
Reward incentive to continue interaction with campaign during the road trip.
Magazine, full page.